Planning your website is more or less like planning your vacation. If you start to rush, your hotel can be bad, the environment without anything to do, and you can pay a lot more for it. In this post, we will explain the process of planning a website from the front by making this process clear and highlighting the similarities with planning a holiday.
We are all thinking about our summer vacations, right? Our kids have their last month at school, and the office is shaking with vacation destinations. In our mind, we are already thinking of that sunny day at the beach this summer. It is striking how many similarities exist between planning your vacation and planning your site.
Think about it:
Why are you going to a party / why are you creating a website?
What is your destination / what is the main purpose of your website?
Where do you want to go for anything / what do you want to visit your visitor?
Will you use a travel agency / will you build the site itself?
What is your budget?
We can continue to show more similarities, but let’s focus on these five in this article!
What do we start to do?
You can set the timeframes you want if the purpose of your website is not clear, you may also not create a website. It’s like planning a trip without thinking about the kind of trip you want to do. Costs for two weeks on a beach are completely different from walking from the top to the top.
There are a few things to consider before building your site:
Is your web page strictly defined as a brochure/reference material?
Do people want to contact you?
Is your website a place to sell things right away (eCommerce site)?
Naturally, there may be combinations of the three.
If your website is just a brochure, do not worry about optimizing the website if I can be so open. If you only have one website, so you can refer people to it for more information, get the cheapest website you can find, make sure you put a logo and a text on it.
If you want people to contact you or subscribe to your website, SEO becomes important. You may want to focus on local SEO or do some research to ensure that you have the right, optimized information for your visitor. Make it as easy for a visitor to contact you. For example, tell your phone number in all the places you need or add email forms or links to places where you think you have persuaded them to send you an email.
An eCommerce site needs a different approach. Be sure to think about a proper category structure and begin optimizing landing pages for target audiences. Think of the great introductory content for your category pages and set your call to move on each page. Optimize your site to show all the “aisles” of your site’s bargains.
Of course, you can come up with more changes, such as websites that mostly provide information or websites that have a business-based model of advertising revenue. It is very important to think about what kind of website is or will be. Keep in mind this goal throughout the process of creating or upgrading your site.
This is tougher than you might think. A site owner may have another idea for the main purpose of a website. The purpose of your website depends on what you want to get out of your website. It’s far less about what your site can do for your visitor. Sounds manipulative or not? Maybe it is.
If you plan a trip, your destination is definitely very important. You can combine hiking and leisure. But if your goal is simply to drink a glass of Martini on the beach, you do not want to end up in Nordkapp. For your site, this is very similar. A website that aims to establish contact with new customers has a different look and feel from a website that aims to support existing customers, for example. The essence of your site will be different. Finding the key element, the core of your site being brought online can be tough.
Take a look at your local car dealer’s website. He may occasionally sell a used car, but chances are that most of his business involves repairs and service rather than sales per se. Especially if he is not selling a particular car brand. However, his website probably has the newest used cars listed in the middle of the main page.
Ask yourself “what is my main business” and make sure that business, or the right content for it, is the essence of your website. The ‘Destination’ of your website should not stop you from planning on a day trip to other countries by the way.
Where do you want anything to go? On your site, there must be an appropriate internal link structure for all the other good things you want to present to your visitor. We often refer to this as setting the cornerstone content. Optimizing your website is not just about writing the main page about your main topic, but it’s about optimizing all the pages about it. If you are selling Paris, just create one page for Paris as a whole and do not wait. In addition, you also want a page about Notre Dame, Eiffel Tower, and Sacré-Cœur, just for example. These can be your cornerstone pages.
Plan your trips to these pages by adding links to the right pages of your website. By linking these pages to linked pages, the content of your footprint becomes easy to find for both Google and your visitor. Since you do not want to receive the same day trip every day, do not keep in touch with the same keystone content from each page. Instead, decide which content is valid for that specific page. An example: It would not make sense to add a link to WebHost with SEO for WordPress here.
Why do you want to try to take the trip yourself? Your main business is probably not building websites or writing content. It is convenient to use a web partner who knows which plugins should use or how to optimize your images for speed or mobile. This simply means that you do not have to worry about any of these, such as when using a travel agency. Everyone will care.
Choosing the right travel agency or web design company/web developer can be difficult. In every corner of the street, there are web design agencies. We often ask which companies we recommend to implement our requirements. So we created a list of implementing partners. We know that these companies have seen their work and know and like their approach. Select the travel agency that is best for your trip.
As with your holiday, a new website, or adding improvements to your site, will cost you money. There is no standard for this, but let me assure you that a good developer comes at a certain price. Do you think you can get a new website for $ 699? You can not. If your web design agency or web developer charges $ 699 for a website, start running and never look back. It’s like booking a trip, reaching your destination just to find that the trip did not include accommodation. Originally it seemed to include it. Payment of $ 699 for a website is a start, but your developer will charge you for every email you send and any requests you mention. Buy cheap and waste your money.
As mentioned, there is no golden rule for your budget. Just keep in mind that people buy online as well as offline. Your store should be attractive and your door should be open all the time. And yes, it will cost you money, depending on the project you have in mind. By building and selling some parts of the site, we can say with 100% confidence that you will talk to your web designer or developer much as your website will have to work at any time. This will help if you hire a reliable and customer-friendly company. A company that does not just do what you say, but shares knowledge and helps you to raise your online presence to a higher level. Do not be afraid to pay for that.
Of course, there is more to plan your vacation. And more to plan your website. As you will understand so far, there are many things to consider. But while your vacation is meant to relax after working hard for all these weeks, so is a properly planned website. You do not build a house without first thinking about the foundation, right. Make sure you have answered the questions above and then start designing that website. It will be a better journey this way!